Blog Gourmet > Communication is everything!

LoDuca - 5:53 pm - 27 April, 2016


Eminent Wine Pundits chair the seminars of the 4° Executive-Master in Wine Export Management offered by the Italian University Institute FEM – Fondazione Edmund Mach.   

Article TransCreation by
Dr. Salvatore Ivan Italiano

Tuesday, 19th April 2016

Press release – The poll taken after the Wine Business Seminars held at the University Institute FEM is utterly positive. Three eminent pundits chaired the conferences for the Executive-Master Students of the course WEM4:

Gianmarco Navarini. Sociologist and author of the Italian book ‘I mondi del vino’ published by Il Mulino.

Robert Joseph. Renowned Consultant in the wine business, and author of ‘Marketing Wine Toolkit’.

Jim Lo Duca. The very well known US Wine Importer from Wisconsin, U.S.A.

Many professionals, wine lovers, and students of the Master Course WEM4 have attended these ‘extra program’ seminars which were also broadcast in on-line streaming via the university web platform: live.fmach.it.

JIM LO DUCA pointed out the US Wine Importer perspective, talking about the market problems that any US importer has to deal with and find a solution to in order to develop one’s market. Above all, he said: there must be a relationship of trust between the European Winery and its US Importer.  It is the cornerstone that must be laid down before any business can be undertaken,.  In Mr. Lo Duca’s opinion a winery can have the best wine in the world, but what counts is COMMUNICATION!